Privacy Policy
Last updated 15.06.2026
1 The product and its intended use:
SYNCSENSE ApS is a Danish healthtech company that develops, markets, and implements a digital exercise device, SYNCSENSE®, for the healthcare sector.
The SYNCSENSE® product is designed to motivate and engage institutionalized citizens by encouraging them to be more active through exercise-driven immersive virtual reality (VR) experiences. By attaching our motion sensor to any exercise equipment (i.e., stationary bikes, ergometers, elliptical trainers), which may already be found in nursing homes, rehab centers, hospitals, or other institutions, it can synchronize the movement of the exercise equipment with the VR experiences (i.e., VR films and/or VR games).
The SYNCSENSE® product, when used without the motion sensor, can also be used to stimulate cognitive function and provide engagement or entertainment.
The SYNCSENSE® product includes a VR application (operated via a VR headset) and a motion sensor that enables access to a library of VR films and/or VR games. It also includes a mobile application (operated by a tablet/phone) which allows control and streaming of the VR application. Furthermore, it features a data compliance web module, where usage of the product(s) can be monitored.
SYNCSENSE® is authorized to operate on the EU, UK, and US markets as a digital exercise device that promotes, motivates, and enhances physical, cognitive, and social activity. However, it is not classified as a medical device and, as such, should not be used for the diagnosis, monitoring, treatment, alleviation of, or compensation for any injury or disability.
SYNCSENSE® is intended for use in combination with exercise equipment to facilitate physical exercise. While such exercise equipment may be classified as a medical device, SYNCSENSE® is not specifically intended for use with any particular medical device.
2 How we manage data:
For clarity, we differentiate between SYNCSENSE ApS as the company and SYNCSENSE® as the product.
When you contact SYNCSENSE ApS by email, SYNCSENSE ApS processes the personal data that you send to us. This may include your name, email address, workplace, and other relevant information. We process your personal data on the basis of legitimate interest in order to respond to your inquiry and improve our service. Your information will be stored until the matter is closed and thereafter for up to 5 years for service improvement purposes. All data is hosted in Google Cloud within the European Union.
When you use the SYNCSENSE® product, the product records usage data. This may include date, time, session length, choice of VR film, speed, and whether the tablet and/or sensor were used during the session. Please note that no personal data is collected and no login is required. A data processing agreement is therefore not required. All data is hosted on an Amazon Web Services (AWS) back end hosted in Ireland.
Please contact us if you would like a system drawing. The system drawing describes the VR solution's system parts, data flow, and how the system works with and without internet access.
3 SYNCSENSE® product with and without internet access
3.1 With internet:
When using our product with an internet connection on the VR headset, the data is automatically uploaded to our AWS back end. This enables us to provide detailed usage reports for our clients, offering valuable insights into the performance and usage of the equipment. The continuous data flow also allows for real-time monitoring and efficient support for any issues that may arise during the use of the product.
3.2 Without internet:
When our products operate offline, data is saved locally. Updates and system maintenance are implemented through mailed SD cards containing new VR films and system patches. Clients can independently extract data by transferring the .CSV file from the device to our website for auto-generated reports.
4 VR film content creation
VR films, primarily 360-degree video footage and/or pictures and sound collected in the course of creating VR films, are specifically curated based on the needs and desires of our user and client community. We diligently secure necessary authorizations from relevant organizations, individuals, and venues. As required, we proactively prepare establishment agreements and/or participant consents, all of which are grounded in a carefully constructed script, for instance the playbook of the anticipated VR film. Throughout our filming procedures, we place significant emphasis on transparency, ensuring that our intent and playbook are openly communicated from the outset, particularly on the day of filming.
We create VR films both as situational recordings and portrait recordings. When we undertake situational recordings, the purpose of the image lies in the situation and the atmosphere itself. We avoid individuals doing anything that is highly offensive. However, when we create portraits with the intent of depicting individuals, this is done with consent and/or through measures of censorship or anonymity.
Our crew, distinctively attired in reflective vests, can be easily identified. In addition, we strategically position signage at the beginning, at intermittent points, and at the end of our filming routes to inform and periodically remind the public of our presence and purpose. In situations where an individual featured in the footage later expresses a wish for anonymity, we respect that request by rendering the person unidentifiable in the final VR film.
It is also important to note that our VR films are exclusively for our community of users and clients and are accessible through our product free of charge. We do not engage in the separate sale of VR films. Our primary focus is maintaining stringent compliance and upholding privacy throughout our operations. All data is hosted in Google Cloud within the European Union.
5 Data transfers:
Data generated by SYNCSENSE ApS does not leave the European Union (EU) or the European Economic Area (EEA) at any point. Data generated by SYNCSENSE® cannot be guaranteed to stay within the EU or EEA (see 10 Data residency).
6 Data breach:
Any breach in data protection reported to us by our processor(s) will be reported to the appropriate authorities and relevant client(s) or non-client(s) within 72 hours.
7 Device services:
We collect geo-location and mobile device information from our mobile application. We require permissions to access your device's Bluetooth and location services.
8 How we use your information:
In order for our VR headset to connect to the mobile application, it is necessary for us to gain access to the Bluetooth system of the device and make a request to connect. This is considered a part of the geo-location package. We only use geo-location in order to enable streaming.
9 Sharing your information:
We share information with your consent, to comply with laws, provide services, protect rights, or fulfill business obligations.
10 Data residency:
AWS data cannot explicitly be guaranteed to have data residency within the EU or EEA due to security concerns. Robust security measures ensure protection of data regardless of where it is stored (more info). Google Cloud data is guaranteed to have data residency in the EU (more info).
11 Minors:
We do not knowingly collect data from children under 18.
12 Privacy rights:
You may review, change, or terminate your account/file at any time.
13 Do-not-track controls:
We do not currently respond to Do-Not-Track (DNT) signals.
14 Privacy notice updates:
We update this notice as needed to comply with laws.
15 Contact us:
Email our data responsible at steen@syncsense.io or mail us at SYNCSENSE ApS, Otto Busses Vej 5, 2450 Copenhagen SV, Denmark.
16 Review, update, or delete your data:
To request access, changes, or deletion of your personal information, submit a request form. We will respond within 30 days.
17 Cookie policy
We use cookies on our site to enhance your user experience. We do not store any personally identifiable information through the use of our cookies.
